CHALLENGE
Identify, advertise, and sell tickets to stage production.
SOLUTION
Art direct and design key art in two phases: early season illustration and transition to full season photograph.
Art direct and design key art in two phases: early season illustration and transition to full season photograph.
PROCESS
A year before production: brainstorm art concept and art direct illustrator.
A year before production: brainstorm art concept and art direct illustrator.
Two months before production: photograph the star actor and modify the key art according to the brand. Design all direct mail, web marketing, and print advertising.
InDesign
Photoshop
Illustrator
art direction
photography
typography
Photoshop
Illustrator
art direction
photography
typography
Client: Shakespeare Theatre Company
Chief Marketing Officer: Michael Porto
Creative Director: Christian Taylor-Low
Illustration: Oberlander Group
Photographer: Scott Suchman
Graphic Designer: Taylor Henry
Chief Marketing Officer: Michael Porto
Creative Director: Christian Taylor-Low
Illustration: Oberlander Group
Photographer: Scott Suchman
Graphic Designer: Taylor Henry