Challenge
STC’s website is confusing, unfocused, heavy, and dated.
STC’s website is confusing, unfocused, heavy, and dated.
Solution
Redesign the website from scratch with new architecture and aesthetics.
Redesign the website from scratch with new architecture and aesthetics.
PROCESS
Collaborating with information architects, designed new, responsive website to user profiles. Increased efficiency and efficacy of content updates by writing content standards and with implementation of WordPress as CMS.
Collaborating with information architects, designed new, responsive website to user profiles. Increased efficiency and efficacy of content updates by writing content standards and with implementation of WordPress as CMS.
Photoshop
InDesign
wireframing
mock-ups
InDesign
wireframing
mock-ups
Client: Shakespeare Theatre Company (STC)
Cheif Marketing Officer: Michael Porto
Creative Director and UI Design: Christian Taylor-Low
Web Developer: Brien Petersen
IA/UX: Jake Group
Cheif Marketing Officer: Michael Porto
Creative Director and UI Design: Christian Taylor-Low
Web Developer: Brien Petersen
IA/UX: Jake Group